GENE SIMMONS Says KISS Avatar Show Will Blow Away 'ABBA Voyage': 'The Technology Has Advanced By Leaps And Bounds'

During an appearance on The Zak Kuhn Show podcast, KISS bassist/vocalist Gene Simmons praised the upcoming KISS avatar show, saying "the technology has advanced by leaps and bounds" in the last few years.

The technology being used for the KISS avatars, originally developed for ABBA's "Voyage" show in London, will allow KISS to stay "on the road" in retirement.

The KISS avatars were created by Industrial Light & Magic (ILM) and were financed and produced by the Swedish company Pophouse Entertainment, which is behind "ABBA Voyage".

Using cutting-edge technology, Pophouse Entertainment Group, which was founded by ABBA's Björn Ulvaeus, will create digital versions of KISS. The project was previewed at the final KISS concert in New York in December 2023.

Regarding his vision for the KISS avatar show, Simmons said in part (as transcribed by BLABBERMOUTH.NET): "Well, you may have read or not, there's a terrific company called Pophouse who are responsible for that ABBA avatar show outside of London, which has pulled millions of tickets, actually, and is quite a thing. But even that technology is now yesterday's news.

"I don't know how to describe it, but so far we're just calling it KISS avatars," he continued. "It'll be seen around the world. And I'll try to describe it. When you put on virtual glasses, you get a 360-degree experience. Wherever you turn your head, you're in that universe; you're in a parallel universe, if you will. You could be in the land of dinosaurs or falling off a cliff or you pick your head up to the sky and you see the sky. And you lower your chin and you look like a chasm with your feet falling. So you actually believe, to the extent that you shut off your mind, that you're actually in that world. Now imagine not wearing glasses and having that experience."

Asked if the KISS avatar show will "totally blow away" "ABBA Voyage", Simmons said: "It already does, yeah. Uh-huh… Technology, I'm sure you keep up with it, is growing by leaps and bounds… The future is here. A.I. now fixes itself and teaches itself. And so the technology has advanced by leaps and bounds even where the ABBA show was. You could swear ABBA was live on stage, but you have to look straight forward. If you look to the left or right, you can see your neighbor sitting behind you or next to you. And so you have that kind of, 'Oh, this is reality. And what's on stage looks like reality.' But as you know, with 3D glasses, virtual glasses, your sense of what's real and what's not is skewed. So there's all that."

This past October, KISS frontman Paul Stanley told Steve-O's Wild Ride! podcast about the KISS avatar show: "What we'll be doing with these amazing avatars will take us to another place, another level. Now, those images [that were previewed at the end of KISS's final gig at] the Garden were really — I had mixed feelings about showing those because they're so early on, they look nothing like that. I mean, the avatars are identical. I mean, they look like us. And I think the idea was really just to show people that we're going to move on and continue, but it won't be like that. And what we're putting together with George Lucas and Pophouse, this amazing company out of Sweden, is an immersive experience that you'll come to, and there'll be heat and fire and wind and things flying around."

Stanley continued: "The idea of us making a recreation of a concert, I mean, how long can you look and go, 'Wow, that looks just like an amplifier'? That's not what we're doing. I would say it's Cirque Du Soleil meets 'Star Wars' and a KISS concert. So it's gonna be amazing."

Paul was also full of praise for "ABBA Voyage", which has been very lucrative since debuting in May 2022. In 2023, the holographic show's performances numbered 374 and attracted 1,097,597 attendees for an occupancy rate of 97.8%.

"Yeah, that lives in London, and that's sold out for four years now, I think — every night, eight shows a week," Stanley said. "And it's amazing because I've seen it twice and the audience is just thrilled and so much a part of it. It's not like, 'Oh, we're watching something that's not real.' It's real… I mean, you can see through the clothes. They move back and forth, they interact. It's unbelievable. And when I saw it the first time, at the end of the show, the curtain pulled back and [the] ABBA [members as they look] today, the four of them, came walking out. And I was, like, 'Wow, I'm here on this night to see [the four of them at the performance].' [But] it wasn't them. That's how good it is."

Paul also talked about KISS's decision to sell its entire music catalog, likeness and brand name to Pophouse. Asked if he and Simmons will remain involved in the way the KISS brand is promoted and marketed going forward, Stanley said: "They want us involved, which is smart. And also it's a way to ensure, I hate to say purity, but a focus.

"Look, we got it this far," he explained. "And, they had no intentions of just taking it and them riding off into the sunset. This is a collaboration, and [it's] never been done before. I mean, bands sell publishing, songwriters sell their song rights. I dare say that there's not a band I can think of where anybody wants to buy the band's likeness and the logos and everything that goes with it."

Paul added: "You have to imagine that for us to create something and nurture it through the good and the bad for 50 years and then give it to a [someone else], it's like leaving home. Yeah, it's leaving home. But I'm still who I was. If I was the Starchild before, I'm Starchild now. That doesn't change. I'm who I've been. And it's such a unique situation that I don't think anybody else can ever fathom the magnitude, because people have a hard time giving up their publishing; that's like their babies. Well, we gave up our babies and the house and the block."

When Steve-O noted that the deal with Pophouse is a way to really ensure that the KISS legacy continues the way that he and Gene want it to, Stanley concurred. "Exactly," he said. "And to keep it going, as you said, continuously. Bands — I don't wanna say shelf life, but bands only have a certain amount of lifespan. Certain bands certainly live on through their music. What are we listening to inside? [LED] ZEPPELIN or THE BEATLES. But KISS is so unique, to keep it at the level we want it to be and for the personas to live on, this was a great way to do it. I had no thoughts of selling publishing — that didn't appeal to me — but this is kind of like finding, I don't wanna say foster parents, but we researched and did our due diligence and our homework and spent a lot of time with Pophouse also, and they're great people and totally understand what we are and what we're doing and what we wanna be."

In September, Stanley was asked by Billboard's "Behind The Setlist" podcast about the reports that the KISS avatar show will debut in 2027 in Las Vegas. Paul said: "What I can tell you is that the technology that's being used, which is a furthering of the technology used on the ABBA show, has to be installed and basically a building has to be built around it. So this isn't something where you're in Kansas City today, and tomorrow you fly with your projector to do it. It demands an arena, so to speak that's really solely used for a show like this. But it's not something that can play on Wednesdays and Thursdays or Saturdays and Sundays, and then something else is in there during the week."

Regarding what other things KISS fans can expect to come out of the band's deal with Pophouse, Paul said: "Well, really with Pophouse, what we're doing is focusing on this show. That's really the main focus. Obviously, be it the music or the personas and all that goes along with KISS that's been there all along will continue and expand. I think at this point there's a lot more understanding of the possibilities, and there are people coming to the table, so to speak, who perhaps for a while saw a rock band in make-up, and clearly it's turning into so much more than that."

Asked if there is going to be a live music element to the KISS avatar show, like "ABBA Voyage" has, Paul said: "I really can't tell you the ultimate technology that we'll be using. We're sitting down in in the very near future just to start to fine-tune the show and the presentation. And then how we project the music or utilize the music, as far as technology, will be decided."

On the topic of how he feels that the KISS legacy has been treated over the years, Stanley said: "I think it's been treated — well, it runs the gamut. I think people who don't understand it or haven't understood it or for whatever self-serving reasons have looked down their nose at it have been far, far overwhelmed and eclipsed by the people who love what we do. So the people who dismissed it or haven't understood it, quite frankly, they've missed out. I find it puzzling that anybody could have a vehement response to a band or performer. It's just — that goes Psychology 101. 'Whoa, what's your problem?'"

In a recent interview with Henrique Inglez de Souza of Brazil's Rockast, Simmons discussed the band's decision to sell its music catalogue, brand name and likeness to Pophouse. A biopic, an avatar show, and a KISS-themed experience are already in the works, with Simmons and Stanley playing key roles in the development of all these projects, working closely with Pophouse.

"There will be movies, cartoon shows, all kinds of things, but the avatars are the future of KISS," Gene explained. "And to say they're concerts is too small. It's bigger than that. And I don't wanna say too much. I'm not allowed to. Not yet."

Regarding KISS's apparent willingness to fully embrace modern technology, Simmons told Rockast: "Well, everything evolves. We didn't always stand up on two legs. A few million years ago, we were on four legs. Everything evolves, and you either evolve or you become obsolete or you die. So technology is here. A.I. is here. Virtual reality is here. Everything is here. And we don't wanna be yesterday's news. So even the end of something can be the beginning of something. But we're very excited — and proud. I keep saying proud, because that's what it is."

This past April, Simmons told People magazine that KISS's decision to sell its entire music catalog, likeness and brand name to Pophouse was the "natural thing" to do. "Life happens while you're busy making important plans," he explained. "We were planning our respectful, proud walking off into the sunset, because we've been touring, we had been touring for half a century.

"If you take a look at Mother Nature, you either evolve or you become extinct," he added.

While terms of the Pophouse deal were not officially announced, Bloomberg and Associated Press said it was worth upwards of $300 million. However, Simmons insisted that financial gain is "not what [the sale is] about. It's about enjoying life," while adding, "I'm certainly blessed."

In a separate interview with TMZ, Simmons defended KISS's plans for an avatar concert similar to ABBA's with digital versions of the group.

"A.I. [artificial intelligence] is here to stay," he said. "Technology is here to stay. And you either join in and try to adapt and try to figure out how that works with you or you're just yesterday's news in a very real way.

"Truthfully, KISS has stopped touring," he continued. "We will never tour as KISS again. However, the end is also the beginning. We're gonna do things that will blow your socks off. But we couldn't do this without our new best friends for life Pophouse. They're really remarkable people."

When the interviewer asked if fans will embrace the concept of a concert that is A.I.-driven and consists of nothing but holograms, Gene said: "It's not just, 'Okay, they're gonna show up on stage just like they did before, but it's holograms. No. That's an archaic term. Technology has advanced so far, you won't believe it.

"We spent some time at George Lucas's place and did motion capture stuff secretly," he continued. "We didn't talk to anybody — media or anything — about it, because we wanted this to be like nothing anybody's ever seen. And I will tell you, if you've seen the ABBA show in London, which is phenomenal, this is gonna be beyond anything you've ever seen.

"So the future is here, and with our friends at Pophouse, who are visionaries, we're gonna be doing things that no band and no musical — nobody's ever done before," Gene added. "Our events are going to be multi, I wanna say multidimensional. You just won't believe your eyes. Things are gonna be so much larger than life in front of you. You won't believe it. We've already seen the first fragments of that. It's just jaw-droppingly amazing."

Working closely with KISS, Pophouse will follow its unique, value-add approach of drawing upon its world-class, in-house creative and storytelling expertise to unlock new audiences and revenue streams. Pophouse will use its proven, industry-defining playbook to create new content and experiences to enrich the KISS catalog for fans, old and new, actively seeking to enrich and add value to the brands and artists it partners with. Inclusivity and community have always been vital to the KISS experience, and Pophouse is committed to nurture the close relationship between KISS and its devoted fans moving forward.

Johan Lagerlöf, head of investment at Pophouse, said: "KISS is one of the most recognized and iconic bands in the history of music. They redefined the concept of rock shows and have always taken their artistry to new uncharted territories. The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band's vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans' energy, the band, our expertise, and creativity we will make that vision happen."

Per Sundin, CEO at Pophouse Entertainment, said: "KISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band's enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal. We will safeguard and enrich this legacy through future global endeavors, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS."

As part of the partnership, Pophouse will create digital versions of KISS that will allow the band and their unique personas to live forever. The project, already underway, was previewed at the final KISS show in Madison Square Garden, New York on December 2, 2023, when, to the audience's surprise, KISS avatars closed the night with a rendition of "God Gave Rock And Roll To You" (resulting in international headlines). Through a magical combination of cutting-edge technology and unrivalled creativity, Pophouse will bring the full, authentic KISS experience to both existing and new fans for years to come. The avatar show is planned to launch in 2027.

Stanley said in a statement: "Our journey with Pophouse is fueled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill. This partnership is not just a chapter; it's an eternal symphony of rock 'n' roll immortality."